Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory. - Rik Pieters; Luk Warlop; Michel Wedel (Manag. Sci., 2002)

Optimal Feature Advertising Design Under Competitive Clutter. - Rik Pieters; Michel Wedel; Jie Zhang 018 (Manag. Sci., 2007)

Research Note - Competitive Brand Salience. - Ralf van der Lans; Rik Pieters; Michel Wedel (Mark. Sci., 2008)

Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing. - Thales S. Teixeira; Michel Wedel; Rik Pieters (Mark. Sci., 2010)

Ad Gist: Ad Communication in a Single Eye Fixation. - Rik Pieters; Michel Wedel (Mark. Sci., 2012)

Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking Data. - Savannah Wei Shi; Michel Wedel; Rik Pieters (Manag. Sci., 2013)

The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred. - Michel Wedel; Rik Pieters (Mark. Sci., 2015)