The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation. - Rishika Rishika; Ashish Kumar; Ramkumar Janakiraman; Ram Bezawada (Inf. Syst. Res., 2013)

The Effects of Asymmetric Social Ties, Structural Embeddedness, and Tie Strength on Online Content Contribution Behavior. - Rishika Rishika; Jui Ramaprasad (Manag. Sci., 2019)