How to Engage Customers on TikTok? - Risqo Wahid; Heikki Karjaluoto; Kimmo Taiminen (ICIS, 2022)

Engagement Patterns in TikTok: An Analysis of Short Video Ads. - Joni Salminen; Risqo Wahid; Yanwu Yang; Bernard J. Jansen (HT, 2024)