How Peer Communication and Engagement Motivations Influence Social Media Shopping Behavior: Evidence from China and the United States. - Sidharth Muralidharan; Rita Linjuan Men (Cyberpsychology Behav. Soc. Netw., 2015)

Tweeting Taksim communication power and social media advocacy in the Taksim square protests. - Brian G. Smith; Rita Linjuan Men; Reham Al-Sinan (Comput. Hum. Behav., 2015)

Creating an Engaged Workforce. - Hua Jiang; Rita Linjuan Men (Commun. Res., 2017)

Social CEOs: The effects of CEOs' communication styles and parasocial interaction on social networking sites. - Wan-Hsiu Sunny Tsai; Rita Linjuan Men (New Media Soc., 2017)

Leadership going social: How U.S. nonprofit executives engage publics on Twitter. - Cen April Yue; Yufan Sunny Qin; Marc Vielledent; Rita Linjuan Men; Alvin Zhou (Telematics Informatics, 2021)

Effective social media communication for startups in China: Antecedents and outcomes of organization-public dialogic communication. - Zifei Fay Chen; Yi Grace Ji; Rita Linjuan Men (New Media Soc., 2023)