Gamification for consumer loyalty: An exploration of unobserved heterogeneity in gamified esports social live streaming. - Tyreal Yizhou Qian; Bo Yu 017; Robbie Matz; Lei Luo; Chenglong Xu (Telematics Informatics, 2023)

A Hybrid SEM-fsQCA Approach to Examine Spectators' Toxic Behavior in Professional Team Esports. - Tyreal Yizhou Qian; Bo Yu; Chad Seifried; Mike Martinez; Robbie Matz; Lei Luo (HICSS, 2024)