Techniques for Improved Testability in the IBM ES/9370 System. - Robert F. Lusch; Endre F. Sarkany (ITC, 1989)

Innovative techniques for improved testability. - Endre F. Sarkany; Robert F. Lusch (ITC, 1990)

Agent-Based Modeling of Ambidextrous Organizations: Virtualizing Competitive Strategy. - Nicholas S. P. Tay; Robert F. Lusch (IEEE Intell. Syst., 2007)

Toward a conceptual foundation for service science: Contributions from service-dominant logic. - Robert F. Lusch; Stephen L. Vargo; Gregor Wessels (IBM Syst. J., 2008)

Social Media Analytics and Intelligence. - Daniel Zeng 001; Hsinchun Chen; Robert F. Lusch; Shu-Hsing Li (IEEE Intell. Syst., 2010)

Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation. - Ying Liu 066; Sudha Ram; Robert F. Lusch; Michael J. Brusco (Mark. Sci., 2010)

Toward a Service (Eco)Systems Perspective on Value Creation. - Heiko Wieland; Francesco Polese; Stephen L. Vargo; Robert F. Lusch (Int. J. Serv. Sci. Manag. Eng. Technol., 2012)

Big Data Analytics: Perspective Shifting from Transactions to Ecosystems. - Daniel Zeng 001; Robert F. Lusch (IEEE Intell. Syst., 2013)

Service Innovation: A Service-Dominant Logic Perspective. - Robert F. Lusch; Satish Nambisan (MIS Q., 2015)

Stakeholder Analyses of Firm-Related Web Forums: Applications in Stock Return Prediction. - David Zimbra; Hsinchun Chen; Robert F. Lusch (ACM Trans. Manag. Inf. Syst., 2015)

Gaining insight to B2B relationships through new segmentation approaches: Not all relationships are equal. - Matthew O'Brien; Ying Liu; Hongyu Chen; Robert F. Lusch (Expert Syst. Appl., 2020)