Formal Features of Cyberspace: Relationships between Web Page Complexity and Site Traffic. - Erik P. Bucy; Annie Lang; Robert F. Potter; Maria Elizabeth Grabe (J. Am. Soc. Inf. Sci., 1999)

The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements. - Paul D. Bolls; Annie Lang; Robert F. Potter (Commun. Res., 2001)

Identifying Structural Features of Audio. - Robert F. Potter; Annie Lang; Paul D. Bolls (J. Media Psychol. Theor. Methods Appl., 2008)

Putting on the Thinking Cap: Using NeuroIS to Understand Information Processing Biases in Virtual Teams. - Randall K. Minas; Robert F. Potter; Alan R. Dennis; Valerie L. Bartelt; Soyoung Bae (J. Manag. Inf. Syst., 2014)

Conceptualizing Audio Message Complexity as Available Processing Resources. - Annie Lang; Ya Gao; Robert F. Potter; Seungjo Lee; Byungho Park; Rachel L. Bailey (Commun. Res., 2015)

How Realistic Should Avatars Be?An Initial fMRI Investigation of Activation of the Face Perception Network by Real and Animated Faces. - Thomas W. James; Robert F. Potter; Sungkyoung Lee; Sunah Kim; Ryan A. Stevenson; Annie Lang (J. Media Psychol. Theor. Methods Appl., 2015)

Interacting Like Humans? Understanding the Neurophysiological Processes of Anthropomorphism and Consumer's Willingness to Pay in Online Auctions. - Lingyao (Ivy) Yuan; Alan R. Dennis; Robert F. Potter (ICIS, 2016)

Triggering Insight: Using Neuroscience to Understand How Priming Changes Individual Cognition during Electronic Brainstorming. - Randall K. Minas; Alan R. Dennis; Robert F. Potter; Rasha Kamhawi (Decis. Sci., 2018)

Everything Merges with the Game: A Generative Music System Embedded in a Videogame Increases Flow. - Joshua D. Sites; Robert F. Potter (Game Stud., 2018)

Effect of Vocal-Pitch Difference on Automatic Attention to Voice Changes in Audio Messages. - Robert F. Potter; Edgar J. Jamison-Koenig; Teresa Lynch; Joshua D. Sites (Commun. Res., 2019)