Information design methods and the applications of virtual worlds technology at WORLDESIGN, Inc. - Robert Jacobson (INTERCHI, 1993)

After the "virtual reality" gold rush: The virtual worlds paradigm. - Robert Jacobson (Comput. Graph., 1993)

The Financial Rewards of New Product Introductions in the Personal Computer Industry. - Barry L. Bayus; Gary Erickson; Robert Jacobson (Manag. Sci., 2003)

Are Physicians "Easy Marks"? Quantifying the Effects of Detailing and Sampling on New Prescriptions. - Natalie Mizik; Robert Jacobson (Manag. Sci., 2004)

The Financial Markets and Customer Satisfaction: Reexamining Possible Financial Market Mispricing of Customer Satisfaction. - Robert Jacobson; Natalie Mizik (Mark. Sci., 2009)

Rejoinder - Customer Satisfaction-Based Mispricing: Issues and Misconceptions. - Robert Jacobson; Natalie Mizik (Mark. Sci., 2009)