Transformative Netnography: Combining Representation, Social Media, and Participatory Action Research. - Robert Kozinets; Lena Cavusoglu; Russell W. Belk (HICSS, 2024)

Introduction to the Minitrack on Applying Netnographic Research in the System Sciences Context - Insights, Illustrations, and Intersections. - Robert Kozinets; Ulrike Gretzel; Tung Bui (HICSS, 2024)