Measuring Causal Impact of Online Actions via Natural Experiments: Application to Display Advertising. - Daniel N. Hill; Robert Moakler; Alan E. Hubbard; Vadim Tsemekhman; Foster J. Provost; Kiril Tsemekhman (KDD, 2015)

Enhancing Transparency and Control When Drawing Data-Driven Inferences About Individuals. - Daizhuo Chen; Samuel P. Fraiberger; Robert Moakler; Foster J. Provost (Big Data, 2017)

Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement. - Brett R. Gordon; Robert Moakler; Florian Zettelmeyer (Mark. Sci., 2023)

Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta. - Nils Wernerfelt; Anna E. Tuchman; Bradley T. Shapiro; Robert Moakler (Mark. Sci., 2025)