Revenue Uplift Modeling. - Robin Marco Gubela; Stefan Lessmann; Johannes Haupt; Annika Baumann; Tillmann Radmer; Fabian Gebert (ICIS, 2017)

Affordable Uplift: Supervised Randomization in Controlled Experiments. - Johannes Haupt; Daniel Jacob; Robin Marco Gubela; Stefan Lessmann (ICIS, 2019)

Conversion Uplift in E-Commerce: A Systematic Benchmark of Modeling Strategies. - Robin Marco Gubela; Artem Bequé; Stefan Lessmann; Fabian Gebert (Int. J. Inf. Technol. Decis. Mak., 2019)

Interpretable Multiple Treatment Revenue Uplift Modeling. - Robin Marco Gubela; Stefan Lessmann (AMCIS, 2020)

Uplift Forest for Multiple Treatments and Continuous Outcomes. - Robin Marco Gubela; Stefan Lessmann (ICIS, 2020)

Response transformation and profit decomposition for revenue uplift modeling. - Robin Marco Gubela; Stefan Lessmann; Szymon Jaroszewicz (Eur. J. Oper. Res., 2020)

Uplift modeling with value-driven evaluation metrics. - Robin Marco Gubela; Stefan Lessmann (Decis. Support Syst., 2021)

Multiple Treatment Modeling for Target Marketing Campaigns: A Large-Scale Benchmark Study. - Robin Marco Gubela; Stefan Lessmann; Björn Stöcker (Inf. Syst. Frontiers, 2024)