Audience selection for on-line brand advertising: privacy-friendly social network targeting. - Foster J. Provost; Brian Dalessandro; Rod Hook; Xiaohan Zhang; Alan Murray (KDD, 2009)

Bid optimizing and inventory scoring in targeted online advertising. - Claudia Perlich; Brian Dalessandro; Rod Hook; Ori Stitelman; Troy Raeder; Foster J. Provost (KDD, 2012)

Using co-visitation networks for detecting large scale online display advertising exchange fraud. - Ori Stitelman; Claudia Perlich; Brian Dalessandro; Rod Hook; Troy Raeder; Foster J. Provost (KDD, 2013)

Evaluating and Optimizing Online Advertising: Forget the Click, but There Are Good Proxies. - Brian Dalessandro; Rod Hook; Claudia Perlich; Foster J. Provost (Big Data, 2015)

Audience Size Forecasting: Fast and Smart Budget Planning for Media Buyers. - Yeming Shi; Claudia Perlich; Rod Hook; Wickus Martin; Melinda Han Williams; Justin Moynihan; Patrick McCarthy; Peter Lenz; Reka Daniel-Weiner; Roger Cost (KDD, 2018)