The influence of Facebook advertising on cognitive attitudes amid Generation Y. - Rodney Graeme Duffett (Electron. Commer. Res., 2015)

Effect of Gen Y's Affective Attitudes Towards Facebook Marketing Communications in South Africa. - Rodney Graeme Duffett (Electron. J. Inf. Syst. Dev. Ctries., 2015)

Facebook advertising's influence on intention-to-purchase and purchase amongst Millennials. - Rodney Graeme Duffett (Internet Res., 2015)

Effect of Instant Messaging Advertising on the Hierarchy-of-Effects Model Amid Teenagers in South Africa. - Rodney Graeme Duffett (Electron. J. Inf. Syst. Dev. Ctries., 2016)

Influence of Facebook Commercial Communications on Generation Z's Attitudes in South Africa. - Rodney Graeme Duffett (Electron. J. Inf. Syst. Dev. Ctries., 2017)

YouTube marketing communication demographic and usage variables influence on Gen Y's cognitive attitudes in South Africa and Romania. - Rodney Graeme Duffett; Tudor Edu; Iliuta Costel Negricea (Electron. J. Inf. Syst. Dev. Ctries., 2019)

Influence of YouTube commercial communication on organic eWOM, purchase intent and purchase associations among young consumers. - Rodney Graeme Duffett (Int. J. Web Based Communities, 2022)

Instagram Mega-Influencers' Effect on Generation Z's Intention to Purchase: A Technology Acceptance Model and Source Credibility Model Perspective. - Rodney Graeme Duffett; Ayabonga Mxunyelwa (J. Theor. Appl. Electron. Commer. Res., 2025)