Audience Size Forecasting: Fast and Smart Budget Planning for Media Buyers. - Yeming Shi; Claudia Perlich; Rod Hook; Wickus Martin; Melinda Han Williams; Justin Moynihan; Patrick McCarthy; Peter Lenz; Reka Daniel-Weiner; Roger Cost (KDD, 2018)

Privacy-Friendly ID-Free Digital Ad Targeting using URL Embeddings. - Amelia White; Chris Jenness; Jason Kaufman; Roger Cost; Wickus Martin; Justin Moynihan; Patrick McCarthy; Melinda Han Williams (IEEE BigData, 2020)