Return on Quality at Chase Manhattan Bank. - Roland T. Rust; Timothy L. Keiningham; Stephen Clemens; Anthony Zahorik (Interfaces, 1999)

E-Service and the Consumer. - Roland T. Rust; Katherine N. Lemon (Int. J. Electron. Commer., 2001)

E-service: a new paradigm for business in the electronic environment. - Roland T. Rust; P. K. Kannan 001 (Commun. ACM, 2003)

E-Service: The Revenue Expansion Path to E-Commerce Profitability. - Roland T. Rust; P. K. Kannan 001; Anupama D. Ramachandran (Adv. Comput., 2005)

What academic research tells us about service. - Roland T. Rust; Carol Miu (Commun. ACM, 2006)

Up close and personalized: a marketing view of recommendation systems. - Michel Wedel; Roland T. Rust; Tuck Siong Chung (RecSys, 2009)

My Mobile Music: An Adaptive Personalization System for Digital Audio Players. - Tuck Siong Chung; Roland T. Rust; Michel Wedel (Mark. Sci., 2009)

The Service Revolution and the Transformation of Marketing Science. - Roland T. Rust; Ming-Hui Huang (Mark. Sci., 2014)

Don't Do It Right, Do It Fast? Speed and Quality of Innovation as an Emergent Process. - Ming-Hui Huang; William Rand; Roland T. Rust (ICIS, 2016)

How Information Technology Strategy and Investments Influence Firm Performance: Conjecture and Empirical Evidence. - Sunil Mithas; Roland T. Rust (MIS Q., 2016)

Automating Creativity. - Ming-Hui Huang; Roland T. Rust (CoRR, 2024)