Demand Heterogeneity and Technology Evolution: Implications for Product and Process Innovation. - Ron Adner; Daniel A. Levinthal (Manag. Sci., 2001)

Positioning on a Multiattribute Landscape. - Ron Adner; Felipe A. Csaszar; Peter B. Zemsky (Manag. Sci., 2014)

Interdependence, Perception, and Investment Choices: An Experimental Approach to Decision Making in Innovation Ecosystems. - Ron Adner; Daniel C. Feiler (Organ. Sci., 2019)

Frenemies in Platform Markets: Heterogeneous Profit Foci as Drivers of Compatibility Decisions. - Ron Adner; Jianqing Chen; Feng Zhu 023 (Manag. Sci., 2020)

The Worst-First Heuristic: How Decision Makers Manage Conjunctive Risk. - Joshua Lewis; Daniel C. Feiler; Ron Adner (Manag. Sci., 2023)