The Seeds of Negativity: Knowledge and Money. - Mitchell J. Lovett; Ron Shachar (Mark. Sci., 2011)

Brands: The Opiate of the Nonreligious Masses? - Ron Shachar; Tülin Erdem; Keisha M. Cutright; Gavan J. Fitzsimons (Mark. Sci., 2011)

Advertising and Consumers' Communications. - Dmitri Kuksov; Ron Shachar; Kangkang Wang (Mark. Sci., 2013)

When Kerry Met Sally: Politics and Perceptions in the Demand for Movies. - Jason M. T. Roos; Ron Shachar (Manag. Sci., 2014)

A Data Set of Brands and Their Characteristics. - Mitchell J. Lovett; Renana Peres; Ron Shachar (Mark. Sci., 2014)

When and Why Consumers "Accidentally" Endanger Their Products. - Yaniv Shani; Gil Appel; Shai Danziger; Ron Shachar (Manag. Sci., 2020)