Austin Rong-Da Liang

Orcid: 0000-0002-9483-8503

According to our database¹, Austin Rong-Da Liang authored at least 3 papers between 2012 and 2014.

Collaborative distances:

Dijkstra number² of six.
Erdős number³ of five.

Timeline

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Bibliography

2014

Enthusiastically consuming organic food: An analysis of the online organic food purchasing behaviors of consumers with different food-related lifestyles.

[BibT_eX]

[DOI]

Austin Rong-Da Liang

Internet Res., 2014

The role of sunk costs in online consumer decision-making.

[BibT_eX]

[DOI]

Austin Rong-Da Liang

Chia-Ling Lee

Wei Tung

Electron. Commer. Res. Appl., 2014

2012

Is that deal worth my money? The effect of relative and referent thinking on starting price under different promotion programs using hotel coupons in online auctions.

[BibT_eX]

[DOI]

Austin Rong-Da Liang

Houn-Gee Chen

Comput. Hum. Behav., 2012

Austin Rong-Da Liang

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