Does an AI Streamer Have Feelings?The Influence of the Positive Emotions of AI Streamer on Consumers' Purchase Intention. - Yuanyue Feng; Xiaona Li; Rongkai Zhang 004 (WHICEB, 2022)

The Effect of Key Opinion Leader Type on Purchase Intention: Considering the Moderating Effect of Product Type. - Rongkai Zhang 004; Bingni Ma; Yingyan Li; Fuping Chen; Jianan Yan; Yuxi Lin; Yifan Wu (WHICEB (2), 2023)