An Empirical Study of the Impacts of Digital Marketing Contents on User Engagement in Social E-commerce Platform. - Ronglin Hou; Fei Wang; Bingchen Guo; Jing Zhao (WHICEB, 2021)

An Empirical Study of the Impacts of Digital Marketing Contents on User Engagement in Social E-commerce Platform. - Ronglin Hou; Fei Wang; Zhen Zhu; Bingchen Guo; Jing Zhao (WHICEB, 2021)