Who puts the best "face" forward on Facebook?: Positive self-presentation in online social networking and the role of self-consciousness, actual-to-total Friends ratio, and culture. - Roselyn J. Lee-Won; Minsun Shim; Yeon Kyoung Joo; Sung Gwan Park (Comput. Hum. Behav., 2014)

Hooked on Facebook: The Role of Social Anxiety and Need for Social Assurance in Problematic Use of Facebook. - Roselyn J. Lee-Won; Leo Herzog; Sung Gwan Park (Cyberpsychology Behav. Soc. Netw., 2015)

An Agent-Based Intervention to Assist Drivers Under Stereotype Threat: Effects of In-Vehicle Agents' Attributional Error Feedback. - Yeon Kyoung Joo; Roselyn J. Lee-Won (Cyberpsychology Behav. Soc. Netw., 2016)

More Than Numbers: Effects of Social Media Virality Metrics on Intention to Help Unknown Others in the Context of Bone Marrow Donation. - Roselyn J. Lee-Won; Melissa M. Abo; Kilhoe Na; Tiffany N. White (Cyberpsychology Behav. Soc. Netw., 2016)

The self on the Net: The joint effect of self-construal and public self-consciousness on positive self-presentation in online social networking among South Korean college students. - Minsun Shim; Roselyn J. Lee-Won; Sang-Hee Park (Comput. Hum. Behav., 2016)

When Virtual Muscularity Enhances Physical Endurance: Masculinity Threat and Compensatory Avatar Customization Among Young Male Adults. - Roselyn J. Lee-Won; Wai Yen Tang; Mackenzie R. Kibbe (Cyberpsychology Behav. Soc. Netw., 2017)

"To the Bottle I Go . . . to Drain My Strain". - Roselyn J. Lee-Won; Ji Young Lee; Hyunjin Song; Lorraine Borghetti (Commun. Res., 2017)

The effects of social media virality metrics, message framing, and perceived susceptibility on cancer screening intention: The mediating role of fear. - Roselyn J. Lee-Won; Kilhoe Na; Kathryn D. Coduto (Telematics Informatics, 2017)

When retweets persuade: The persuasive effects of dialogic retweeting and the role of social presence in organizations' Twitter-based communication. - Young-shin Lim; Roselyn J. Lee-Won (Telematics Informatics, 2017)

Nostalgic Social Media Use and Psychological Well-Being During the COVID-19 Pandemic. - Roselyn J. Lee-Won; Eun-Ju Lee 001; Jung Ah Lee (Cyberpsychology Behav. Soc. Netw., 2023)

Harnessing Hope in Digital Spaces for Health Equity: How Group Comparison Information and Supportive Comments Influence Bone Marrow Donor Intentions for African Americans. - Roselyn J. Lee-Won; Lanier F. Holt (Cyberpsychology Behav. Soc. Netw., 2024)