Marketing 4.0: Opportunities and Challenges of Extended Reality Marketing. - Rositsa Dimitrova; Katia Rasheva-Yordanova; Iliyan Iliev (MIPRO, 2024)

A.R.T.I.C.: A Conceptual Model for AR and UGC-Driven Social Media Marketing. - Rositsa Dimitrova; Katia Rasheva-Yordanova (BMSD, 2025)