Why do online retailers succeed? The identification and prioritization of success factors for Indian fashion retailers. - Vineet Kaushik; Arpita Khare; Rosy Boardman; Marta Blazquez Cano (Electron. Commer. Res. Appl., 2020)

Attention and behaviour on fashion retail websites: an eye-tracking study. - Rosy Boardman; Helen McCormick (Inf. Technol. People, 2022)

Exploring attention on a retailer's homepage: an eye-tracking & qualitative research study. - Rosy Boardman; Helen McCormick; Claudia E. Henninger (Behav. Inf. Technol., 2023)

Exploring how different ages of consumers shop on women's fashion retail websites. - Rosy Boardman; Helen McCormick (Int. J. Hum. Comput. Stud., 2023)