Data Mining of CRM Knowledge Bases for Effective Market Segmentation: A Conceptual Framework. - Jounghae Bang; Nikhilesh Dholakia; Lutz Hamel; Ruby Roy Dholakia (ICEIS (2), 2004)

Electronic markets in the post-euphoric phase: relationships, values and behaviors. - Ruby Roy Dholakia (Telematics Informatics, 2004)

Customization, information provision and choice: what are we willing to give up for personal service?. - Patricia A. Norberg; Ruby Roy Dholakia (Telematics Informatics, 2004)

Gender and IT in the Household: Evolving Patterns of Internet Use in the United States. - Ruby Roy Dholakia (Inf. Soc., 2006)

Situated or ubiquitous? A segmentation of mobile e-shoppers. - Syagnik Banerjee; Ruby Roy Dholakia (Int. J. Mob. Commun., 2013)