The Antecedents of Brand Loyalty Building in Fan Page of Facebook. - Guan-Lin Chen; Shu-Chen Yang; Rui-Min Chang; Tzu-Ling Lee (MISNC, 2017)

Post-purchase Dissonance of Mobile Games Consumer. - Shu-Chen Yang; Rui-Min Chang; Chia-Jung Hsu (MISNC, 2019)