MGCAM: Sentiment analysis model of e-commerce reviews based on multi-granularity and cross-attention mechanism. - Rui Wang 126; Sunong Wu (CNML, 2024)

Multi-criteria Health Science Short Video Recommendation Inspired by Heuristic Optimization. - Shuang Geng; Chao Fu; Rui Wang 126; Yuefeng Qian; Yanghui Li (WHICEB (3), 2024)

Interactive vs transactional: how social media ads engage consumers with disparate regulatory orientation and lay rationalism. - Pianpian Yang; Yufan Jiang; Yuxi Lin; Shuang Geng; Rui Wang 126 (Ind. Manag. Data Syst., 2024)