Enhancing User Loyalty through Network Externality: An Empirical Study on B2B Platform. - Li Li 090; Jie Zhao; Jie He; Ruibo Yao (WHICEB, 2014)

Measurement on Short-term Effect and Purchase Conversion Mechanism of Online Advertising. - Weiwei Liao; Li Li 090; Ruibo Yao (WHICEB, 2018)

Consumer Coupon Redemption Behavior Prediction on B2C E-commerce. - Wenmin Qi; Li Li 090; Ruibo Yao (WHICEB, 2018)

Research on Spillover Effect of Paid Search Advertising Channels. - Chaofan Yang; Li Li 090; Ruibo Yao (WHICEB, 2018)