Growing Business in Live Commerce: A Tripartite Perspective and Product Heterogeneity. - Ruihao Li 004; Qian Wang; Xinlin Yao; Xixi Li; Xiangbin Yan (PACIS, 2023)

A Tripartite View on Performance Matrices of Live Commerce. - Ruihao Li 004; Qian Wang; Xinlin Yao; Xixi Li; Xiangbin Yan (WHICEB (1), 2023)

How to enhance consumers' purchase intention in live commerce? An affordance perspective and the moderating role of age. - Qian Wang; Xixi Li; Xiangbin Yan; Ruihao Li 004 (Electron. Commer. Res. Appl., 2024)

How do influencers' impression management tactics affect purchase intention in live commerce? - Trust transfer and gender differences. - Xixi Li; Qian Wang; Xinlin Yao; Xiangbin Yan; Ruihao Li 004 (Inf. Manag., 2025)