An Examination of Ads and Viewing Behavior: An Eye Tracking Study on Desktop and Mobile Devices. - Soussan Djamasbi; Adrienne Hall Phillips; Ruijiao (Rachel) Yang (AMCIS, 2013)

SERPs and Ads on Mobile Devices: An Eye Tracking Study for Generation Y. - Soussan Djamasbi; Adrienne Hall Phillips; Ruijiao (Rachel) Yang (HCI (7), 2013)

Search Results Pages and Competition for Attention Theory: An Exploratory Eye-Tracking Study. - Soussan Djamasbi; Adrienne Hall Phillips; Ruijiao (Rachel) Yang (HCI (13), 2013)

Do Ads Matter? An Exploration of Web Search Behavior, Visual Hierarchy, and Search Engine Results Pages. - Adrienne Hall Phillips; Ruijiao (Rachel) Yang; Soussan Djamasbi (HICSS, 2013)