Why Do You Need to Buy Virtual Items?: Investigating Factors Influencing Intention to Purchase in Mobile Games. - Moonkyoung Jang; Rumi Lee; Byungjoon Yoo (WEB, 2017)

Does fun or freebie increase in-app purchase? - Moonkyoung Jang; Rumi Lee; Byungjoon Yoo (Inf. Syst. E Bus. Manag., 2021)