Impacts of Video Display on Purchase Intention for Digital and Home Appliance Products - Empirical Study from China. - Ruohong Hao; Bingjia Shao; Rong Ma (Future Internet, 2019)

More sharing, more engagement? The impact of free knowledge sharing on customer engagement in online health communities. - Zhen Xu; Ruohong Hao; Xuanxuan Lyu; Jiang Jiang (Kybernetes, 2025)

Unveiling the relationship between virtual streamer characteristics and consumer purchase intention in live streaming commerce: Insights from source credibility perspective. - Ri Na; Anan Hu; Qingfeng Zeng; Ruyi Ge; Ruohong Hao (Electron. Mark., 2025)