Immersive time (ImT): Conceptualizing time spent in the metaverse. - Emmanuel Mogaji; Jochen Wirtz; Russell W. Belk; Yogesh K. Dwivedi (Int. J. Inf. Manag., 2023)

Transformative Netnography: Combining Representation, Social Media, and Participatory Action Research. - Robert Kozinets; Lena Cavusoglu; Russell W. Belk (HICSS, 2024)