Capacitated assortment and price optimization under the multinomial logit model. - Ruxian Wang (Oper. Res. Lett., 2012)

Multiproduct Price Optimization and Competition Under the Nested Logit Model with Product-Differentiated Price Sensitivities. - Guillermo Gallego 001; Ruxian Wang (Oper. Res., 2014)

No Claim? Your Gain: Design of Residual Value Extended Warranties Under Risk Aversion and Strategic Claim Behavior. - Guillermo Gallego 001; Ruxian Wang; Ming Hu 002; Julie Ward; Jose Luis Beltran (Manuf. Serv. Oper. Manag., 2015)

On the sum-product ratio problem and its applications. - Ruxian Wang (Oper. Res. Lett., 2016)

Consumer Choice Models with Endogenous Network Effects. - Ruxian Wang; Zizhuo Wang 001 (Manag. Sci., 2017)

The Impact of Consumer Search Cost on Assortment Planning and Pricing. - Ruxian Wang; Özge Sahin (Manag. Sci., 2018)

When Prospect Theory Meets Consumer Choice Models: Assortment and Pricing Management with Reference Prices. - Ruxian Wang (Manuf. Serv. Oper. Manag., 2018)

Pricing Ancillary Service Subscriptions. - Ruxian Wang; Maqbool Dada; Özge Sahin (Manag. Sci., 2019)

On the assortment optimization with endogenized market size. - Ruxian Wang (Oper. Res. Lett., 2020)

Technical Note - Consumer Choice and Market Expansion: Modeling, Optimization, and Estimation. - Ruxian Wang (Oper. Res., 2021)

Data-Driven Sports Ticket Pricing for Multiple Sales Channels with Heterogeneous Customers. - Hayri Alper Arslan; Robert F. Easley; Ruxian Wang; Övünç Yilmaz (Manuf. Serv. Oper. Manag., 2022)

Cross-Category Retailing Management: Substitution and Complementarity. - Chenxu Ke; Ruxian Wang (Manuf. Serv. Oper. Manag., 2022)

The Threshold Effects on Consumer Choice and Pricing Decisions. - Ruxian Wang (Manuf. Serv. Oper. Manag., 2022)

What Is the Impact of Nonrandomness on Random Choice Models? - Ruxian Wang (Manuf. Serv. Oper. Manag., 2022)

Product Price, Quality, and Service Decisions Under Consumer Choice Models. - Ruxian Wang; Chenxu Ke; Shiliang Cui (Manuf. Serv. Oper. Manag., 2022)

Anticipated Wait and Its Effects on Consumer Choice, Pricing, and Assortment Management. - Ruxian Wang; Chenxu Ke; Zifeng Zhao (Manuf. Serv. Oper. Manag., 2024)

Modeling, Prediction, Assortment and Price Optimization Under Consumer Choice Behavior. - Chenxu Ke; Anran Li; Ruxian Wang (Found. Trends Technol. Inf. Oper. Manag., 2025)

Efficient Frontier and Applications in Product Offering and Pricing. - Chenxu Ke; Lijian Lu; Ruxian Wang (Manuf. Serv. Oper. Manag., 2025)