Understanding the effectiveness of video ads: a measurement study. - S. Shunmuga Krishnan; Ramesh K. Sitaraman (Internet Measurement Conference, 2013)

Video Stream Quality Impacts Viewer Behavior: Inferring Causality Using Quasi-Experimental Designs. - S. Shunmuga Krishnan; Ramesh K. Sitaraman (IEEE/ACM Trans. Netw., 2013)