Investigating Consumer Purchase Behavior in Related Technology Product Categories. - S. Sriram 001; Pradeep K. Chintagunta; Manoj K. Agarwal (Mark. Sci., 2010)

Assessing the Effect of Marketing Investments in a Business Marketing Context. - V. Kumar; S. Sriram 001; Anita Luo; Pradeep K. Chintagunta (Mark. Sci., 2011)

Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic Environment. - Joseph Pancras; S. Sriram 001; V. Kumar (Manag. Sci., 2012)

Service Quality Variability and Termination Behavior. - S. Sriram 001; Pradeep K. Chintagunta; Puneet Manchanda (Manag. Sci., 2015)

Rising Prices Under Declining Preferences: The Case of the U.S. Print Newspaper Industry. - Adithya Pattabhiramaiah; S. Sriram 001; Shrihari Sridhar (Mark. Sci., 2018)

"Let the Sunshine In": The Impact of Industry Payment Disclosure on Physician Prescription Behavior. - Tong Guo; Srinivasaraghavan Sriram; Puneet Manchanda (Mark. Sci., 2020)