eWOM source credibility, perceived risk and food product customer's information adoption. - Safdar Hussain; Wasim Ahmed; Rana Muhammad Sohail Jafar; Ambar Rabnawaz; Yang Jianzhou (Comput. Hum. Behav., 2017)

A Comprehensive Evaluation: Water Cycle Algorithm and Its Applications. - Rana Muhammad Sohail Jafar; Shuang Geng; Wasim Ahmad; Safdar Hussain; Hong Wang 016 (BIC-TA (2), 2018)

Consumers' online information adoption behavior: Motives and antecedents of electronic word of mouth communications. - Safdar Hussain; Wang Guangju; Rana Muhammad Sohail Jafar; Zahida Ilyas; Ghulam Mustafa; Yang Jianzhou (Comput. Hum. Behav., 2018)

Employees reviews classification and evaluation (ERCE) model using supervised machine learning approaches. - Muhammad Saqlain Rehan; Furqan Rustam; Saleem Ullah; Safdar Hussain; Arif Mehmood; Gyu Sang Choi (J. Ambient Intell. Humaniz. Comput., 2022)

Revealing the Secrets of Metaverse Technology Adoption for Sustainable Performance via Dual-Stage SEM-ANN Analysis. - Rana Muhammad Sohail Jafar; Yanming Sun; Ben Niu; Safdar Hussain; Jianhua Zhu; Mingyun Gu; Ahmad Samed Al-Adwan; Yuqing Yang (Int. J. Hum. Comput. Interact., 2025)