The Role of Augmented Reality in the Interactivity of Co-Creation: A Critical Review. - Saifeddin Alimamy; Kenneth R. Deans; Juergen Gnoth (Int. J. Technol. Hum. Interact., 2018)

The Impact of Co-Creating Through AR in Retail Stores on Purchase Intentions: The Mediating Role of Customer Trust and Risk. - Saifeddin Alimamy; Juergen Gnoth; Kenneth R. Deans (Int. J. Technol. Hum. Interact., 2021)

I want it my way! The effect of perceptions of personalization through augmented reality and online shopping on customer intentions to co-create value. - Saifeddin Alimamy; Juergen Gnoth (Comput. Hum. Behav., 2022)

Is this real? Cocreation of value through authentic experiential augmented reality: the mediating effect of perceived ethics and customer engagement. - Saifeddin Alimamy; Waqar Nadeem (Inf. Technol. People, 2022)

I will be with you Alexa! The impact of intelligent virtual assistant's authenticity and personalization on user reusage intentions. - Saifeddin Alimamy; Mohammad Amin Kuhail (Comput. Hum. Behav., 2023)

The influence of trust and commitment on free-to-play gamers co-creation intentions. - Saifeddin Alimamy; Donghee Shin; Waqar Nadeem (Behav. Inf. Technol., 2023)

More than meets the eye: In-store retail experiences with augmented reality smart glasses. - Pauline Pfeifer; Tim Hilken; Jonas Heller; Saifeddin Alimamy; Roberta Di Palma (Comput. Hum. Behav., 2023)

A review on polyadic chatbots: trends, challenges, and future research directions. - Mohammad Amin Kuhail; Imran Taj 001; Saifeddin Alimamy; Bayan Abu Shawar (Knowl. Inf. Syst., 2025)