Who Pays for Content? Funding in Interactive Media. - Sally J. McMillan (J. Comput. Mediat. Commun., 1998)

Defining Interactivity: A Qualitative Identification of Key Dimensions. - Edward J. Downes; Sally J. McMillan (New Media Soc., 2000)

Survival of the Fittest Online: A Longitudinal Study of Health-Related Web Sites. - Sally J. McMillan (J. Comput. Mediat. Commun., 2001)

A four-part model of cyber-interactivity: Some cyber-places are more interactive than others. - Sally J. McMillan (New Media Soc., 2002)

Coming of age with the internet: A qualitative exploration of how the internet has become an integral part of young people's lives. - Sally J. McMillan; Margaret Morrison (New Media Soc., 2006)

A Multifaceted Tool for a Complex Phenomenon: Coding Web-Based Interactivity as Technologies for Interaction Evolve. - Sally J. McMillan; Mariea G. Hoy; Juran Kim; Carolyn McMahan (J. Comput. Mediat. Commun., 2008)

Book Review: Andy Miah and Emma Rich, The Medicalization of Cyberspace. London: Routledge, 2008. xv + 160 pp. ISBN 978 - 0-415 - 39364 - 5, $43.95 (pbk). - Sally J. McMillan (New Media Soc., 2009)