Effectiveness of COOP Advertising Programs in Competitive Distribution Channels. - Salma Karray; Georges Zaccour (IGTR, 2007)

A dynamic model for advertising and pricing competition between national and store brands. - Salma Karray; Guiomar Martín-Herrán (Eur. J. Oper. Res., 2009)

Effectiveness of retail joint promotions under different channel structures. - Salma Karray (Eur. J. Oper. Res., 2011)

Periodicity of pricing and marketing efforts in a distribution channel. - Salma Karray (Eur. J. Oper. Res., 2013)

Modeling brand advertising with heterogeneous consumer response: channel implications. - Salma Karray (Ann. Oper. Res., 2015)

Should companies jointly promote their complementary products when they compete in other product categories? - Salma Karray; Simon-Pierre Sigué (Eur. J. Oper. Res., 2016)

Informational and/or transactional websites: Strategic choices in a distribution channel. - Salma Karray; Simon-Pierre Sigué (Electron. Commer. Res. Appl., 2018)

'Buy n times, get one free' loyalty cards: Are they profitable for competing firms? A game theoretic analysis. - Amirhossein Bazargan; Salma Karray; Saeed Zolfaghari (Eur. J. Oper. Res., 2018)

Joint advertising of complementary products sold through an independent retailer. - Salma Karray; Simon-Pierre Sigué (Int. J. Prod. Res., 2018)

LightGBM: an Effective Decision Tree Gradient Boosting Method to Predict Customer Loyalty in the Finance Industry. - Marcos Roberto Machado; Salma Karray; Ivaldo Tributino de Sousa (ICCSE, 2019)

Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising. - Pietro De Giovanni; Salma Karray; Guiomar Martín-Herrán (Eur. J. Oper. Res., 2019)

Fighting store brands through the strategic timing of pricing and advertising decisions. - Salma Karray; Guiomar Martín-Herrán (Eur. J. Oper. Res., 2019)

Cooperative advertising programs: are accrual constraints necessary? - Punya Chatterjee; Salma Karray; Simon-Pierre Sigué (Int. Trans. Oper. Res., 2019)

Should competing firms offer 'Buy n times, get one free' loyalty programs? A game-theoretic analysis. - Amirhossein Bazargan; Saeed Zolfaghari; Salma Karray (J. Oper. Res. Soc., 2020)

Can restrictions on redemption timing boost profitability of loyalty programs in competitive environments? - Amirhossein Bazargan; Salma Karray; Saeed Zolfaghari (Comput. Manag. Sci., 2021)

Multichannel retailing and price competition. - Salma Karray; Simon-Pierre Sigué (Int. Trans. Oper. Res., 2021)

The impact of retailers' loyalty programs in a supply chain context. - Amirhossein Bazargan; Salma Karray (Comput. Ind. Eng., 2022)

Applying hybrid machine learning algorithms to assess customer risk-adjusted revenue in the financial industry. - Marcos Roberto Machado; Salma Karray (Electron. Commer. Res. Appl., 2022)

Assessing credit risk of commercial customers using hybrid machine learning algorithms. - Marcos Roberto Machado; Salma Karray (Expert Syst. Appl., 2022)

Cooperative advertising in competing supply chains and the long-term effects of retail advertising. - Salma Karray; Guiomar Martín-Herrán; Simon-Pierre Sigué (J. Oper. Res. Soc., 2022)

Price and quality competition while envisioning a quality-related product recall. - Amirhossein Jafarzadeh Ghazi; Salma Karray; Nader Azad (Eur. J. Oper. Res., 2023)

The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers. - Salma Karray; Guiomar Martín-Herrán (Int. Trans. Oper. Res., 2024)