From Story Line to Box Office: A New Approach for Green-Lighting Movie Scripts. - Jehoshua Eliashberg; Sam K. Hui; Z. John Zhang (Manag. Sci., 2007)

Modeling DVD Preorder and Sales: An Optimal Stopping Approach. - Sam K. Hui; Jehoshua Eliashberg; Edward I. George (Mark. Sci., 2008)

Path Data in Marketing: An Integrative Framework and Prospectus for Model Building. - Sam K. Hui; Peter S. Fader; Eric T. Bradlow (Mark. Sci., 2009)

Research Note - The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality. - Sam K. Hui; Peter S. Fader; Eric T. Bradlow (Mark. Sci., 2009)

Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing. - Sam K. Hui; Tom Meyvis; Henry Assael (Mark. Sci., 2014)

Assessing Box Office Performance Using Movie Scripts: A Kernel-Based Approach. - Jehoshua Eliashberg; Sam K. Hui; Z. John Zhang (IEEE Trans. Knowl. Data Eng., 2014)