Unethical Gamification: A Literature Review. - Samaan Al-Msallam; Nannan Xi; Juho Hamari (HICSS, 2023)

Gamified Marketing Practice: An Experiment-Based Study on The Effect of Social and Empowering Gamification. - Samaan Al-Msallam; Nannan Xi; Juho Hamari (PACIS, 2024)

Sacred Spaces in the Digital Age: Perceptions of Lutheran Christian Priests on Augmented Reality at Holy Sites. - Samuli Laato; Sampsa Rauti; Anni Maria Laato; Samaan Al-Msallam; Sangwon Jung; Erkki Sutinen; Juho Hamari (IMX, 2024)