Neuromarketing and Improved Understanding of Consumer Behaviour through Brain-Based Neuro Activity. - Sami Alsmadi; Khaled Hailat (J. Inf. Knowl. Manag., 2021)

The Effect of Brand Heritage on Social Commerce Site Privacy Risk, Brand Equity, and Brand Advocacy. - Hadeel Bahjat Al-Haddad; Amjad H. Al-Amad; Sami Alsmadi; Khaled Hailat; Mohammad Hasan Galib; Fadi Herzallah (J. Electron. Commer. Organ., 2024)