Improving Preference Assessment: Limiting the Effect of Context Through Pre-exposure to Attribute Levels. - Kurt A. Carlson; Samuel D. Bond (Manag. Sci., 2006)

Generating Objectives: Can Decision Makers Articulate What They Want? - Samuel D. Bond; Kurt A. Carlson; Ralph L. Keeney (Manag. Sci., 2008)

Are Bad Reviews Always Stronger than Good? Asymmetric Negativity Bias in the Formation of Online Consumer Trust. - Dezhi Yin; Samuel D. Bond; Han Zhang 001 (ICIS, 2010)

Improving the Generation of Decision Objectives. - Samuel D. Bond; Kurt A. Carlson; Ralph L. Keeney (Decis. Anal., 2010)

Dreading and Ranting: The Distinct Effects of Anxiety and Anger in Online Seller Reviews. - Dezhi Yin; Samuel D. Bond; Han Zhang 001 (ICIS, 2011)

Anxious or Angry? Effects of Discrete Emotions on the Perceived Helpfulness of Online Reviews. - Dezhi Yin; Samuel D. Bond; Han Zhang 001 (MIS Q., 2014)

Anger in Consumer Reviews: Unhelpful but Persuasive? - Dezhi Yin; Samuel D. Bond; Han Zhang 001 (MIS Q., 2021)