Socio-technical Factors Influencing Social Media Adoption in Business - A Semiotic Perspective. - Sanaa Askool; Aimee Jacobs; Keiichi Nakata (ICISO, 2010)

A conceptual model for acceptance of social CRM systems based on a scoping study. - Sanaa Askool; Keiichi Nakata (AI Soc., 2011)

An Investigation of Social Media Use in Saudi Arabia. - Sanaa Askool (WEBIST, 2012)

The Use of Social Media in Arab Countries: A Case of Saudi Arabia. - Sanaa Saleh Askool (WEBIST (Selected Papers), 2012)

An Organisational Semiotics Perspective to Co-Design of Technology Enhanced Learning. - Aimee Jacobs; Yu-Chun Pan; Sanaa Askool (ICISO, 2016)

Extending Technology Acceptance Model for Proximity Mobile Payment via Organisational Semiotics. - Yu-Chun Pan; Aimee Jacobs; Chekfoung Tan; Sanaa Askool (ICISO, 2018)

A Model for Balancing Data Security and Privacy in IoT Applications. - Adnan Ahmed Abi Sen; Adel Ben Mnaouer; Omar Tayan; Abdulaziz Al-Hammouri; Sanaa Askool (GIIS, 2025)