How does Service Firm's Innovation Images affect Customer Participation? The Mediating role of Customer-company Identification. - Pengfei Cheng; Sanbin Xie; Jingxuan Jiang (IMMS, 2021)

The Impact of Perceived Customer Participation on Employees' Emotional Labor: The Cross-Level Moderating Effect of Customer Orientation. - Pengfei Cheng; Sanbin Xie; Jingxuan Jiang (ICISDM, 2022)