A neuroscientific approach to choice modeling: Electroencephalogram (EEG) and user preferences. - Rami N. Khushaba; Sarath Kodagoda; Gamini Dissanayake; Luke Greenacre; Sandra Burke; Jordan J. Louviere (IJCNN, 2012)

Choice modeling and the brain: A study on the Electroencephalogram (EEG) of preferences. - Rami N. Khushaba; Luke Greenacre; Sarath Kodagoda; Jordan J. Louviere; Sandra Burke; Gamini Dissanayake (Expert Syst. Appl., 2012)