What content and context factors lead to selection of a video clip? The heuristic route perspective. - Sang-Hyeak Yoon; Hee-Woong Kim (Electron. Commer. Res., 2019)

Prediction of Online Video Advertising Inventory Based on TV Programs: A Deep Learning Approach. - So-Hyun Lee; Sang-Hyeak Yoon; Hee-Woong Kim (IEEE Access, 2021)

What makes people watch online TV clips? An empirical investigation of survey data and viewing logs. - Sang-Hyeak Yoon; Hee-Woong Kim; Atreyi Kankanhalli (Int. J. Inf. Manag., 2021)

How can we achieve better e-Learning success in the new normal? - Sodam Kim; Jumin Lee; Sang-Hyeak Yoon; Hee-Woong Kim (Internet Res., 2023)

The Design of an Intelligent Lightweight Stock Trading System Using Deep Learning Models: Employing Technical Analysis Methods. - SeongJae Yu; Sung-Byung Yang; Sang-Hyeak Yoon (Syst., 2023)

Leveraging Stock Discussion Forum Posts for Stock Price Predictions: Focusing on the Secondary Battery Sector. - Jisoo You; Haryeom Jang; Minsuk Kang; Sung-Byung Yang; Sang-Hyeak Yoon (IEEE Access, 2024)

A conceptual digital policy framework via mixed-methods approach: Navigating public value for value-driven digital transformation. - Joong-Yeup Lee; Beomsoo Kim; Sang-Hyeak Yoon (Gov. Inf. Q., 2024)

Comprehensive examination of the bright and dark sides of generative AI services: A mixed-methods approach. - Sang-Hyeak Yoon; Sung-Byung Yang; So-Hyun Lee (Electron. Commer. Res. Appl., 2025)