Ubitem: A Framework for Interactive Marketing in Location-Based Gaming Environment. - Sang-Yeal Han; Moon Kyo Cho; Mun Kee Choi (ICMB, 2005)

Google DevArt: Following the Success of Google's Android Market in the Visual Arts? - JungHyun Anna Park; Sang-Yeal Han (ArtsIT, 2014)

Understanding makerspace continuance: A self-determination perspective. - Sang-Yeal Han; Jaeheung Yoo; Hangjung Zo; Andrew P. Ciganek (Telematics Informatics, 2017)

Understanding adoption of intelligent personal assistants: A parasocial relationship perspective. - Sang-Yeal Han; Heetae Yang (Ind. Manag. Data Syst., 2018)

Understanding virtual reality continuance: an extended perspective of perceived value. - Heetae Yang; Sang-Yeal Han (Online Inf. Rev., 2021)

Understanding user perceptions toward marketing in the metaverse. - Heetae Yang; Yeram Cho; Sang-Yeal Han (Kybernetes, 2025)