Communicating in a Ubicomp World: Interaction Rules for Guiding Design of Mobile Interfaces. - S. Shyam Sundar; Xue Dou; Sangmee Lee (INTERACT (2), 2013)

Customization in location-based advertising: Effects of tailoring source, locational congruity, and product involvement on ad attitudes. - Sangmee Lee; Ki Joon Kim; S. Shyam Sundar (Comput. Hum. Behav., 2015)