Competitive Consequences of Using a Category Captain. - Upender Subramanian; Jagmohan S. Raju; Sanjay K. Dhar; Yusong Wang (Manag. Sci., 2010)

Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales. - Ali Goli; Simha Mummalaneni; Pradeep K. Chintagunta; Sanjay K. Dhar (Mark. Sci., 2022)